5 Influencer Marketing Myths from 2016
It’s time to separate the facts from the hearsay and debunk the five most common influencer marketing myths.
How to Comply with FTC Guidelines
Complying with FTC Guidelines on sponsorship disclosure doesn’t have to be a nightmare. Here’s how one brand keeps it simple.
The Carrot and Stick of Social Media Disclosure
Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications?
Well, relax. This post is about optimizing your social media activities for improved engagement and increased ROI