How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness
In 2012, Fifth Third established a first-of-its-kind relationship with NextJob, an online and one-on-one job coaching service, to help those in need. The team expanded the program even further, by harnessing the power of social media to help individual job seekers get back to work with our Retweet to Reemploy initiative. The results were astounding.
How to Promote Your Content Across Owned, Earned, and Paid Media
Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.” While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned […]