A Marketer’s Guide to the Best Time to Send Email
Why do so many studies on the best time to send email reach different conclusions? Learn how to parse the right strategy for your specific business.
6 Reasons I Blew Up My Email Newsletter and Started Over
A behind-the-scenes look at why Jay Baer and the Convince & Convert team overhauled their email strategy, embracing video and humanization in all-new ways.
7 Emotional Triggers to Hook Your Subscribers
Emotional triggers are the secret to successful email campaigns. Learn how to structure your emails to spark the perfect response.
4 Ways the Email Newsletter Is Making News Better
Discerning readers are abandoning social news feeds for the email newsletter, and it’s making news better.
7 Ways Email Can Boost Your Productivity
We’re wasting time and money wrestling with our inboxes. It’s time to revolutionize productivity by shifting how we think about email.
When Should You Use Employee Email Signatures as a Marketing Channel?
Is it time to start leveraging your employees’ email signatures as a marketing channel? These questions can help you decide.
The Ultimate Guide to Email Design Best Practices for Marketers
A new era of email design best practices has arrived. Here’s what marketers need to know.
4 Ways to Measure the Effectiveness of Your Email Content
Don’t waste resources on email that isn’t working. Use these testing strategies to measure the effectiveness of your email content.
How Important Are Confirmation Emails?
Email remains the most effective tool in a digital marketer’s toolbox. Don’t overlook the importance of confirmation emails to your strategy.
How to Create Your B2B Dream Team
The average employee sends 10,000 emails each year. Use these touch points to attract prospective employees and build your B2B dream team.
These Are the Biggest Disruptors to the Future of Email Marketing
Email is evolving quickly, thanks to the rise of wearables, mobile, and more. What’s in store for the future of email marketing?
5 Smart Ways to Use Email Signature Marketing
Expand your lead gen strategy toolbox with email signature marketing. Here are five ways to get started.
Why the Rebirth of Email Is Coming in 2016
Brands are returning to email marketing to find that it has powerful new capabilities, broader integration, and fresh talent.
Why You Need to Build Your Email List Organically
When it comes to building your email list, forget borrowed, scraped, or purchased lists—organic lists are the key to successful email.
13 Business Goals You Can Achieve Through Email Marketing
Email is the Swiss army knife of your marketing toolbox. Here are thirteen of the many goals you can achieve with your email marketing.
10 Content Promotion Opportunities You Might Be Missing
Are you emails truly maximizing engagement? Here’s how an email signature campaign can spark even more audience interaction.