3 Tips to Unlock Emojis’ Marketing Value

Emojis have taken root in the modern consumer’s vocabulary, and marketers need to speak the language. These tips can help you leverage emojis’ marketing value.
How Pepsi Removed Language Barriers From Its Global Campaign

Pepsi’s latest global social campaign transcends language barriers with a custom set of branded emoji.
How to Use Emoji in Your Marketing Vocabulary

Emoji are a growing part of the marketing vocabulary. Here are some tips on how to use emoji in your own marketing efforts.
Emoji Dubbed Oxford Dictionaries Word of the Year

There are some truly mixed reactions to this year’s “word of the year” from Oxford Dictionaries, which turned out to be the “face with tears of joy” emoji.
4 Companies That Made Us Smile On World Emoji Day

Companies around the world pulled out all the stops for World Emoji Day. A few brands went above and beyond to make us smile.
The 3 Most Creative Emoji Social Media Campaigns

From endangered species awareness to ordering pizza, companies are getting creative with emoji-focused social media campaigns.