What Makes Visual Content Go Viral?

Research proves that creating viral content isn’t purely a matter of luckâyou just need to spark the right combination of emotions.
How to Use Emoji in Your Marketing Vocabulary

Emoji are a growing part of the marketing vocabulary. Here are some tips on how to use emoji in your own marketing efforts.
How to Spark Emotion Through Social Media

Spark emotion in your social media audience with these five simple words.
5 Key Words to Trigger Emotional Responses on Social Media

Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
[New Research] Do Viral Emotions Differ by Age and Gender?

A new study shows that the virality of a piece of content not only depends on the emotional reaction of your audience, but also their age, gender, and other demographic features.