4 Ways to Measure the Effectiveness of Your Email Content

Don’t waste resources on email that isn’t working. Use these testing strategies to measure the effectiveness of your email content.
Is Email a More Reliable Marketing Mechanism Than Social Media

In this edition of The Baer Facts, I’m joined by Kyle Lacy of ExactTarget to wish Happy Birthday to Facebook and talk about the changing face of email. 10 Years? Feels Like 30 On one hand, it’s hard to believe Facebook is 10 years old. On the other hand, Facebook has become so entwined in our personal and professional lives, […]