How to Use Paid Targeting to Align with Your Customer Profiles
Customer profiling is your best best for figuring out who the heck your consumer is and how you’re going to find them.
5 Reasons You Don’t Buy Likes with Facebook Advertising
“We use all of our Facebook ads budget to get more Likes on our page.” So said a new, corporate client in a recent kickoff meeting. “Is that how we should continue using those dollars?” he asked. My short answer was “No.” My medium answer was “Hell, no.” Here’s my longer answer, and the 5 reasons […]
Why you are unsure how to advertise on Twitter
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.