5 Important Facebook Metrics and How to Improve Them

Determining the success of your Facebook activity isn’t hard—you just need to know where to look, and what your metrics are telling you.
How to Track Facebook Success Or Failure with Real-Time Stats

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook […]
A New Way to Calculate What Facebook is Worth to Your Business

Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends. The number of Facebook “likes” you’ve […]