8 Ways to Optimize Your Facebook Page
If your business is one of many that struggles to see positive ROI from Facebook, take a look at these simple ways to optimize your Facebook page.
4 Tips to Combat Facebook’s Latest Algorithm Update
Facebook’s latest News Feed algorithm update means change for marketers and their brand pages. These four tips can help you stay on top.
12 Facebook Success Factors Based on Real Data
The real-time data on nearly 20,000 Facebook business pages has been used to determine several best practices for Facebook engagement. Learn about what works and what doesn’t on both B2C and B2B Facebook pages.
Abusing the Facebook Attention Chain for Negligible Brand Gain
It’s now accepted wisdom that successfully getting fans to engage with your brand’s missives on the Facebook platform has a linear impact on impressions due to the EdgeRank algorithm. When you accumulate disproportionately numerous likes, comments and shares on a post, Facebook shows that post to a larger percentage of your fans. Further, because the […]
4 Ways to Thump Your Competition with Better Facebook Analysis
Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the […]
How to Track Facebook Success Or Failure with Real-Time Stats
There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook […]