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Tag: free vs. paid

How to Attract Millennials, the Hardest-to-Reach Generation

How to Attract Millennials, the Hardest-to-Reach Generation

How do you reach a generation that wants its media à la carte and on-the-go? Learn how millennials are consuming your content.

What to Consider When You Price Your Mobile App

What to Consider When You Price Your Mobile App

Both the “paid” and “free” approaches to app pricing come with benefits and risks. Here’s what research and trends indicate.

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