Your Headlines Suck. Here’s What You Can Do About It
Your headlines suck. They’re boring, they’re formulaic, and they’re so jammed with exact match keywords that even black hat SEOs are rolling their eyes and mumbling, “Seriously?” Oh sure, you’ve read all the content marketing blog posts that tell you to use exciting words, or that you need to use the very precise keyword combination […]
How Google is Forcing Your Content to Get Better
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results […]