How to Increase Your Content Visibility in Google Knowledge Graph
Google Knowledge Graph has become the largest warehouse of knowledge in digital history. Here’s how to make sure your brand gets noticed.
How Google is Forcing Your Content to Get Better
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results […]