How This Fashion Brand Found the Sweet Spot in Blogger Relations
Brands often feel the need to choose between growing blogger relationships in-house and doing it all through blogger networks. Not so! Here’s how to blend both for even better relationships.
10 Proven Ways to Get People to Come to Your Online Event
Online events, whether they are in the form of a conference, a webinar, or a Twitter chat are great ways to position any brand as a thought leader in a niche and acquire new followers and/or leads. Check out these 10 easy-to-implement steps to make your online event a success.
The Most Underrated Marketing Tactic at Your Fingertips
Virtual conferences just may be one of the best marketing tactics available to businesses. In this case study, learn how Grouphigh was able to generate more leads for its sales team than any of their other marketing tactics combined.
How To Fix Your Marketing Blind Spot
Marketers don’t really know what customers want because they typically aren’t interacting with customers directly. Here’s how to fix that. Post and slides from Jay Baer.
What Makes a Great Brand Ambassador?
Ambassador prowling is hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. It might seem creepy at first, but finding great ambassadors for your brand is key to a successful influence marketing program.
Influencing the Influential: How One Infographic Scored 17,000 Views
This outreach marketing campaign scored epic brand recognition with a brilliant marketing plan. Explore the process of what made this campaign so successful through the eyes of one of the thought leaders in the influencer marketing world, Mark Fidelman.
Are You Harnessing The Power of Brand Advocates?
It’s quite possible that in 10 years, every marketing team will have an advocate marketer. That’s because having an organized advocate marketing strategy and reward system in place gives marketers more control over word of mouth than they’ve ever had. Learn how to develop a brand advocate program that turns happy customers into word of mouth marketers.
How This B2B Brand Marketed With Happy People Instead of a Huge Budget
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here’s how they activated their best brand advocates to gain 190 qualified referrals.
An Innovative Approach to Outreach Marketing from a Quirky Brand
An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month.
The Value of Co-Campaigning: Two is Better Than One
Relationships are just better when they exist between two parties, don’t you think? I can’t remember the last time I heard anyone say “I’m my own best friend” or “I just want to marry myself…” So why would marketing be any different? Together (because being lonely sucks) let’s explore the value of “co-campaigning” for an […]
Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above […]
Blogger Outreach Software That Will Make You Do a Happy Dance
Blogger outreach is a major part of many agencies’ social media offerings, and finding and managing relationships with bloggers is often a time-consuming, Sisyphean task that usually gets foisted upon junior team members who then spend dozens of hours on random Google searches and lame email pitches. Let’s fix that. First, understand the 4 ways […]
The Fight for the Future of Influencer Analytics
Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more […]
Why Online Influencer Outreach is Overrated and How to Fix It
Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores, and blogger […]
Social Media Time Savers: 4 New Productivity Tools and How to Use Them
Jess Ostroff is Managing Editor at Convince & Convert. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. As Jay mentioned in his post yesterday, there’s a serious influx of information out there, […]