A Marketer’s Guide to the Perfect Headline
An irresistible headline can be the key to getting your content seen. These stats break down what makes the perfect headline.
How to Spark Emotion Through Social Media
Spark emotion in your social media audience with these five simple words.
5 Key Words to Trigger Emotional Responses on Social Media
Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
4 Adjectives That Should Dominate Your Email Subject Lines
You’re a seasoned pro at email marketing best practices, but do your subject lines stand out from the crowd? Try these four fresh ideas.
4 Lessons from BuzzFeed’s Worst Headlines
You’ve read the research on what makes a great, shareable headline, but there are lessons buried in the worst-performing headlines, too.
4 Easy AB Tests for High-Converting Landing Pages
A few minor changes to your campaign’s design, messaging, or timing can lead to major gains in conversions. These easy A/B tests can help.
How to Write an Irresistible Headline
When it comes to getting your content shared, your headline is key. These stats on successful headlines can help you get your content seen.
Your Headlines Suck. Here’s What You Can Do About It
Your headlines suck. They’re boring, they’re formulaic, and they’re so jammed with exact match keywords that even black hat SEOs are rolling their eyes and mumbling, “Seriously?” Oh sure, you’ve read all the content marketing blog posts that tell you to use exciting words, or that you need to use the very precise keyword combination […]
Content Lessons Learned From 25 Popular Blog Posts
I’ve been writing Convince & Convert for more than two years, and have produced more than 300 posts. Mostly from me, with some terrific assistance from talented guest authors. Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from […]