How #EveryMoveCounts Dominated NCAA Final Four Conversation
Degree Deodorant, a sponsor of the NCAA, partnered with the organization to conduct a series of fan movement studies which turned into the popular #EveryMoveCounts hashtag during the event.
New Social Media Research Uncovers the Big Problem for Businesses
What you want social media to do for your business, and what consumers want from companies in social are far different, shows this new social media research.
Is Inbound Marketing Actually Profitable or Just a Slogan
HubSpot’s recent IPO has left us with a provocative question about the efficacy of inbound marketing and whether or not it has lived up to the “hype” in recent years.
3 Ways to Engage Your Team and Improve Your Blog
In this edition of Blog Rescue, we look at an issue that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute.
Why B2B Marketing Must Embrace Ninja Customers
We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final […]
The 6-Step Path to Creating Inherently Useful Marketing
Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. I first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Since then, companies of all sizes and shapes […]
Moving From Back Pats to Business, Social CRM Is For Real
As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. But in almost every case, the evidence […]
Will The Rise of the Photo Apps Kill the Written Word?
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. Overall, the statistics point in just one direction: blogging […]
Advice for Facebook Marketing – ebook Showdown
Is your company appropriately serious about Facebook? Facebook’s sweeping changes to the “Pages” function last March has made the popular social network much more viable as an interactive, satellite online presence for brands. Some companies are even using Facebook as the core of their social media strategy, and Vitamin Water and others are tagging their […]