Influencers Are Going Mainstream
Sometimes, our life-changing influence happens by enabling others to do the influencing.
3 Steps to Building Influence Through a Guest Blogger Program
This case study offers an example from a regulated industry of how guest blogger programs can help brands build influence.
4 Goal-Specific Ways to Measure Influencer Marketing ROI
The best way to measure influencer marketing ROI depends heavily on your campaign goals. Learn how to make your measurements goal-specific.
3 Smart Resources That Help with Influencer Marketing
Influencer marketing is more important than ever, and Jay Baer recommends 3 educational resources to get up to speed.
How to Match the Perfect Travel Influencers to Your Brand
Got a product that’s perfect for adventurous, on-the-go consumers? Partner with travel influencers to get your brand front-and-center.
20 Qualities All ‘Monsters’ of Influence Possess
What makes an influential brand or thought leader? This infographic reveals 20 qualities you’ll find in any masterful influencer.
3 Simple Ways to Increase YouTube Subscribers
A healthy YouTube subscriber count requires smart targeting, technical know-how, and a bit of influence from the pros.
3 Advanced Influencer Marketing Strategies for Noisy Markets
With so many marketers shouting for the attention of established influencers, it’s hard to cut through the noise. These techniques can help.
A Marketer’s Guide to Building a Network of Influencers
Managing your influencer marketing in-house shouldn’t intimidate you. Here’s how to get started building your network of influencers today.
5 Content Marketing Trends to Put You Ahead of the Pack
These five emerging content marketing trends can help give an edge to your content strategy.
5 Smart Habits for Staying Up-to-Date on Influence Marketing
The wealth of industry news available to influence marketers can be overwhelming. These five habits can help simplify staying up-to-date.
New Research Shows How to Engage the Mommy Mind
Deciphering the “mommy mind” when it comes to marketing efforts is complicated. Here are some data-driven ways to market to moms without condescending.
What Makes Audiences Trust Your Influence Marketing
What happens when an influencer becomes so sought-after, they run the risk of losing the hard-earned trust of their audience?
The Only Influence Marketing Workbook You’ll Ever Need
A new workbook from the influence marketing specialists at GroupHigh will help you build a comprehensive influencer campaign strategy.
How Influence Marketing Differs from Celebrity Endorsement
It’s easy to confuse influence marketing with celebrity endorsement. But for campaigns to succeed, savvy marketers must know the difference.
The Best Teachers for Influence Marketing
The new Influence Pros podcast from Convince and Convert is the best way to get educated about influencer and advocate marketing.