How This B2B Brand Marketed With Happy People Instead of a Huge Budget
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here’s how they activated their best brand advocates to gain 190 qualified referrals.
The Fight for the Future of Influencer Analytics
Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system. The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more […]
A Twitter Spy Without the Russian Accent
Brands looking to generate social media ROI are moving inexorably toward one of two poles: either the social CRM approach whereby the customer service benefits of social media are emphasized; or the social media marketing approach, where the focus is squarely on selling stuff. If your focus is on selling via social media, it’s imperative […]