influencer strategy Archives - Convince & Convert

How Influencers Can Improve Every Step of Your Sales Cycle

There’s a place for influencer-generated content at every stage in your customer sales cycle, from the research stage through retention.

Your best influencers are already out there. Formalize those relationships, both new and existing, and transform your influencer marketing.

With influencer marketing, there’s a trade-off between audience size and reach. That’s where your brand can benefit from micro-influencers.

When used correctly, micro-influencers provide a powerful, highly targeted, cost-effective option for marketers on a budget.

The best way to measure influencer marketing ROI depends heavily on your campaign goals. Learn how to make your measurements goal-specific.

Influencer marketing is more powerful, measurable, and beneficial than you think, according to new research on influencer marketing’s ROI.

Learn how Convince & Convert helps our clients align with the right influencers and elevate their influencer marketing strategies.

It’s time to separate the facts from the hearsay and debunk the five most common influencer marketing myths.

Got a product that’s perfect for adventurous, on-the-go consumers? Partner with travel influencers to get your brand front-and-center.

Learn what has—and hasn’t—changed about influencer marketing in the eight years since social media rose to power.

Influencer marketing can promote your brand more effectively than paid advertising. But did you know it can also be a boon for your SEO?

Is influencer marketing losing its relevancy? Here’s what one marketer learned after a retreat from the influencer industry.

With so many marketers shouting for the attention of established influencers, it’s hard to cut through the noise. These techniques can help.

Nearly half of us don’t shop for Mother’s Day until the eleventh hour. Here’s how marketers can catch the attention of last-minute shoppers.

Learn how “the majority illusion” works, how to create it, and what it could mean for your influencer marketing.

The wealth of industry news available to influence marketers can be overwhelming. These five habits can help simplify staying up-to-date.