20 Qualities All ‘Monsters’ of Influence Possess
What makes an influential brand or thought leader? This infographic reveals 20 qualities you’ll find in any masterful influencer.
Why PewDiePie Is More Than a YouTube Sensation
Beloved YouTuber Felix Kjellberg, also known as PewDiePie, offers important lessons for marketers on what makes an engaging brand identity.
The Shocking ROI of Influencer Marketing
Influencer marketing yields ROI as much as 11X that of online display ads, according to a new study.
The Best Teachers for Influence Marketing
The new Influence Pros podcast from Convince and Convert is the best way to get educated about influencer and advocate marketing.
Do You Want Millennials, or Market Mavens?
Age can be a major factor in consumer behavior, but if your marketing is fixated on millennials, consider a new audience: market mavens.
4 of the Best Blogger Outreach Strategies
These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
How to Own Your Blogger Outreach Process
A highly trusted blogger is one of your most powerful marketing tools. Hone your blogger outreach strategies with this definitive guide.
You’ve Got Brand Ambassadors. Now What?
So you’ve turned your biggest fans into brand ambassadors. What now? Check out these strategies for keeping those relationships strong.
How to Convince People to Do Your Marketing For You
Take it from Bhakti Chai: Empowering fans to become brand ambassadors means more engagement, stronger community, and less work for you.
Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration
To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. The Beeday event offers a good example of how to celebrate milestones with your social media community.
3 Steps for Getting Your Brand on the Back-to-School Shopping List
For big players and up-and-coming brands alike, it doesn’t matter how creative your advertising is. If you don’t take the time to tailor your message to the right consumer, it will get lost in the noise. To get on this year’s lucrative back-to-school shopping list, you need to tap into the power of flawlessly targeted social media campaigns and customer-specific messaging.
Taco Bell Puts a Ring On It
First, it was a custom speedo for a high school student that prompted people to think outside the buns. Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. Three weeks ago, the above snap shot of a custom gold ring bearing the […]
Is Twitter for Business Even Worth the Trouble?
We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens. We […]
4 Ways Bloggers Differ From Reporters
You have to pitch bloggers differently than reporters. The marvelous Dave Fleet writes a lot about this topic, and Chris Brogan produced a terrific, straightforward post about blogger pitching recently. Here’s my thoughts on some advanced blogger pitching ideas and the key differences between bloggers and reporters. Influence is Made Not Born Guess how many […]