Why Awesome Influencer Campaigns Combine Many Kinds of Marketing
In their latest philanthropic campaign, Toyota surpassed their campaign goals by seamlessly integrated many branches of their marketing.
Over Half of CMOs Still Not Using Omni-Channel Marketing Strategies
New research reveals how few marketers are implementing omnichannel marketing strategies, and how many still have a long way to go.
How Localized Social Media Drives Personalized Connections
In June, Social Pros was all about keeping things local. Whether it’s hiring a “city planner” to drive hyper-local content in a particular area, making sure that listening is in place to manage social customer service efficiently, or translating passion for a brand into local marketing, June’s Social Pros are tuned into the impact that local social media can have on their marketing plans.
Mastering the Many Roles of a Social Media Professional
The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business, the Google+ experts; SAP, a German multinational software company; Canva, the Australian, “amazingly simple” graphic design app; global retail giant Walmart; and the world’s largest credit union Navy Federal.
7 Ways To Mine The Hidden Gold In Your Customer Data
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. That was the thesis of a recent Webinar I conducted with my friend and collaborator […]
The Surprising Places Marketers Plan to Increase Budgets in 2014
Marketers are evidently enthusiastic heading into 2014….about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert). Called 2014 State of Marketing, insights from over 2,500 global marketers, the report is full of data about marketers’ outlook and plans for the coming year. Several interesting […]
Dos Equis Resolves A “Cinco De Lemma” With Integrated Dos De Mayo Campaign
Even the Dos Equis spokesman, the Most Interesting Man in the World, has the occasional “Cinco de Lemma.” When faced with the prospect of a Sunday Cinco de Mayo, the Most Interesting Man didn’t get upset or flustered – he simply decided to arrive fashionably early and extend the celebration throughout the weekend. Mark your […]
How to Integrate Inbound Marketing Tactics Into Your PR Strategy
In the past, public relations has revolved around pushing a message out to a targeted audience to build awareness and drive sales. As traditional public relations continues to migrate to digital PR, content marketing, and inbound marketing, many PR professionals are aggressively learning new skills and adapting their processes to fit the changing environment. The […]
Are You Getting Better or Just Getting Busier?
In a remarkable interview in the recent Esquire magazine, Teller (of the famous magic duo, Penn & Teller) reveals his practice routine to master a new trick he has developed called the Red Ball (whereby a ball appears to roll all over the stage, moved by the mind). Writes journalist Chris Jones, “He practiced at […]
Social Media Case Study: Walmart’s Fight Hunger Contest
Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. You can’t always see it and many don’t talk about it, but hunger is a daily, global struggle. […]
Holding Hands and Pointing Fingers – Promoting Social Outposts with Specificity
Specific promotion works. Vague promotion fails. I learned this first-hand when I ran azfamily.com, a pioneering local website in Phoenix powered by several TV and radio stations. We strongly encouraged our TV news anchors to reference the website on-air. I tracked traffic to the site on a second-to-second basis when it was mentioned on TV, […]
Why I’m Competing With You. And You. And You. And You.
Social media changes the very fabric of corporate competition. It used to be that your competitors were the people that sold similar goods and services, or operated in the same geographical area. No more. Now, you’re competing with Coke. With McDonald’s. With Chevy. And Zappos. And Jet Blue. And every other company on the planet. […]
Why Looking in the Mirror Makes an Ass Out of U and Me
Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. It’s human nature. We figure that since we like tennis, and we know a few of our customers that like tennis, it stands to […]
Runza Combines Social Media and Email – Something to Chew On
Remember, the goal isn’t to be good at social media. The goal is to be good at business because of social media. Here’s one of the best ways to live that creed. Proactively use your social outposts to drive behavior among your current and prospective customers that has a higher value than just a one […]
microMARKETING Requires Bayonets, Not Grenades
As an experienced marketer who has worked with dozens of big companies in his agency career (he’s currently a VP at Powered), Greg Verdino has had a ringside seat for the evolution of communication. He successfully documents that evolution in his new book microMARKETING: Get Big Results by Thinking and Acting Small. Written with a […]
Is Starbucks the Most Dangerous Competitor to Facebook?
Today’s post is a collaboration with Clinton Bonner, community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with […]