Why the Future of Social Community is Omni-Social
The future of social community is omni-social, combining rented social community on Facebook and beyond with owned social community on your own site.
Does Facebook Anonymous Login Encourage Brand Trust?
The recent f8 conference has created some confusion about just how Facebook’s announcements will change marketers’ jobs. Here, Janrain’s Marketing Strategist explores the two new options that will make a difference for user privacy and brand trust.
7 Ways To Mine The Hidden Gold In Your Customer Data
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant and persuasive. You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. That was the thesis of a recent Webinar I conducted with my friend and collaborator […]
Are You Fully Integrating Social and Your Website?
As I’ve mentioned here before, your company is most likely not in the eyeballs business, you’re in the behavior business. Driving behavior in social media and your website is the fastest and most efficient path to marketing success. Look at it this way: You have 100,000 visitors to your website each month, and a 1% […]
Infographic – 86 Percent of Users May Leave a Website When Asked to Create an Account
Convince & Convert sponsor and provider of social media sign-on technology Janrain has put together some research on user behavior around online web forms and registration pages. Have you considered the value that registration forms are creating (or taking away) from your website? Here’s what they found: Download this infographic as a PDF – http://info.janrain.com/acton/attachment/1205/f-00fb/0/-/-/-/-/file.pdf