Are You a Marketing Cheater? The Continued Gamification of Attention
We are addicted to shortcuts. Regardless of the structure and rules of the contest at hand, some among us will stretch the boundaries seeking an edge over our opponent. Perhaps this is just human nature, or maybe it’s more prevalent in America where we cherish our opportunity to have a strong role in our personal […]
Making Boring Things Sexy – the Wufoo Way
Guest post by Jason Amunwa, who is a marketing consultant and designer at JaffyDesigns in San Diego, CA. He writes for marketing blog The Zest, loves talking digital marketing strategy and is suspicious of helicopters. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make […]
9 Ways to Humanize Your Brand (with real humans)
Many companies are reluctant to fully dive in to social media, either because they are afraid of losing control, or because they believe their customers aren’t using social media. The latter is especially prevalent among B2B companies, and when viewed from a purely numerical perspective they may be right. (photo by The Dana Files) An […]