Are You Looking at the Best Marketing Metrics?
There’s a disconnect in how channel marketers and their leaders use metrics to measure success. Are you viewing your metrics the right way?
How to Incorporate Key Performance Indicators Into Your Video Marketing
Recently, we discussed ways to use a call-to-action with videos, but there is one more step to a CTA: measuring its effectiveness. When measuring the success of your video, there are a variety of key performance indicators (KPI) to pay close attention to. A key performance indicator is a tool you use to measure and decide the relative success of your […]
5 Reasons Social Media Measurement is Making You Lie to Yourself
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots […]