Does Keyword Optimization Still Matter?

Keywords no longer guarantee SERP success, but keyword optimization still plays a meaningful role in your SEO.
How Important are Keywords in 2015?

Keywords no longer dictate a stellar search ranking, but keyword optimization isn’t dead and gone—it might just need a fresh approach.
5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Everyone knows that building organic traffic to a website starts with having great content. But the topics that have the best chance of attracting the most prospects often aren’t the most obvious ones. The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers […]