Why the best content is about marketing sideways
The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company’s personality, says Jay Baer in this video and short blog post.
Why B2B Marketing Must Embrace Ninja Customers
We used to talk to a real person as a first step. To get familiar with the company. To learn more. To create bonds. Not now. Now we talk to a real person as a last resort, after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final […]
Now THIS is How You Do Video Marketing as a Brand
In the zeal to create “viral” videos using puppies, puppets, props, and Pow! most companies completely ignore the power of an inherently useful video, perfectly executed. Recently, global biosciences company Life Technologies (not a business category typically known for its cutting edge YouTube stylings) launched the quintessential useful video that has the best utilization of […]