How Smart Brands are DemoCasting in Social Media
DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.
How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
Lowe’s latest Vine campaign gets a non-digital makeover in NYC, reminding us that great content isn’t limited to digital channels.
You Are Not the Star of Your Content Marketing
Your products and services are not all that interesting. Useful content marketing creates relationships based on relevance. See these 100 year-old case studies:
Why the Key to Content Marketing is Becoming a Digital Dandelion
If you’ve read this blog much, you’ll know that I’m a huge fan of the Lowe’s #FixInSix content program, whereby the company publishes 6-second household tips on Vine. Unfortunately, the manuscript for my book, Youtility, was finished before the FixInSix program launched, but I still talk about it in almost every presentation. Here’s why: 1. […]
Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s (read more about Lowe’s excellent new Youtility marketing […]
How You Make a Customer Smarter in 6 Seconds
I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing. But with a new series of 10 inherently useful Vines, Lowe’s demonstrates that six seconds is plenty of time to create Youtility. “We try to provide content that has as much […]