Who Should Own Paid Distribution in Content Marketing?
Marketers often struggle to secure the native advertising budgets they need. Isn’t it time for marketers to own paid content distribution?
How to Fight for the Marketing Budget You Deserve in 2017
What story will your marketing metrics tell in your next budget meeting? Learn where to look for cuts, changes, and areas to improve.
6 Questions to Ask Before Drafting Your 2017 Content Marketing Plan
Don’t dread the content marketing planning process—enjoy it! Make sure to address these six questions as you plan for the coming year.
3 Secrets to Content Marketing Success
What secret ingredient will take your content from bland to zesty? The answer might lie in these 3 strategies for content marketing success.
New Research: B2B Video Marketing on the Rise
New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.