Marketers Need to Stop Lying to Themselves (New Research)
Most marketers attest they understand their customers, but new research reveals that not nearly as many customers believe this is true.
How to Back Up Your Marketing Facts in a World of Fake News
Back up your marketing facts, build credibility, forge new influencer relationships, and create more authoritative content with these strategies.
How to Decode the Millennial Technology Buyer
Just how different are millennial customers from their Gen X counterparts? New research on millennial technology buyers may surprise.
Video Is Now the Most Desirable Skill in Marketing
New research says video is now the most sought after skill in marketing, moving past design and writing.
46 Percent of B2B Marketers Say Research Is the Most Effective Content
Marketing research is far from the easiest type of content to create, but as nearly half of B2B marketers know, that hard work is worth it.
Just How Powerful Is Influencer Marketing?
Influencer marketing is more powerful, measurable, and beneficial than you think, according to new research on influencer marketing’s ROI.
Top 4 Digital Lead Gen Trends
From Formstack’s new State of Lead Capture Report, Jay Baer pulls out the top 4 digital lead gen trends marketers must know.
What the Rise of Sponsored Social Means for Your Business
A new study reveals just how rapidly sponsored social is growing, and how it’s matched traditional display advertising in effectiveness.
10 Insightful Marketing Charts from 2015
Data visualizations aren’t just fun to look at—most of us couldn’t make sense of data without them. Here are 10 of the very best from 2015.
Is being a productive marketer worth the personal price?
60 percent of marketers have delayed going to the bathroom to meet a work deadline. Is working hard—maybe too hard—just part of what it means to be a marketer now?
How Bloggers and Brands Create Successful Partnerships (New Research)
A new survey of 4,000 influential bloggers sheds fresh light on where and how influencer relationships are being forged.
What CMOs need to do to earn their expanded role in business
We have more data than ever, yet we’re starved for insights. How can CMOs gain the end-to-end customer understanding they need to fulfill their expanded role in business?
The Psychology Behind Writing a Great Pitch
What makes an editor interested in your pitch? Psychology has the answer and can help give your promotions team a more persuasive edge.
How to Score the Best Clients For Your Agency
Is a potential client playing the field or looking for love? Clients’ answers to these agency questions can help you know the difference.
How Marketers Can Get Back to Modern Marketing
Similar to the school kids who more than likely forgot most of what they learned the previous year, marketers themselves perhaps forgot or lost sight of some lessons they learned – not just the previous year but over a much longer time frame. This new ebook helps marketers understand what they need to do to get back on top of their game for the coming year.
The Surprising Places Marketers Plan to Increase Budgets in 2014
Marketers are evidently enthusiastic heading into 2014….about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert). Called 2014 State of Marketing, insights from over 2,500 global marketers, the report is full of data about marketers’ outlook and plans for the coming year. Several interesting […]