Why Influencer Marketing Should Be Part of Every Marketing Mix
Your best influencers are already out there. Formalize those relationships, both new and existing, and transform your influencer marketing.
The Best Way to Present Marketing Results to Your CEO
So, you’ve got a meeting tomorrow with your CEO to present results from your marketing efforts. Here’s what to focus on.
4 Mistakes to Avoid When Revamping Your Paid Strategy
The drive to increase conversions can lead content marketers to overlook serious flaws in their paid strategy.
4 Parts of a Must-Click Call to Action
When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests.