Retaining Customers Requires Innovation
It should go without saying that you should be adding more features as you grow, not less. But Microsoft has gone against this model by removing customers’ favorite elements and frustrating the masses.
How the New Twitter Moments Change News Discovery
Twitter unleashed some major announcements that will not only affect current user consumption, but also the future of the company.
10 Company and Product Branding Tips from Microsoft
Very few companies are doing a good job at both their corporate and product-level branding across social media channels. Here are ten lessons we can learn about social media branding, both at the company and product-level, from the technology giant, Microsoft.
Is Social Media Monitoring Ready for Prime-Time?
Microsoft announced recently that they are launching their own social media listening software tool (currently in closed beta), called Looking Glass, which will according to Microsoft “make social media actionable for business.” Pricing for LookingGlass has not been established. Impacts of Big Boys on Social Media Monitoring Microsoft’s entrance into the social media monitoring software […]