mobile strategy Archives - Convince & Convert

How to Optimize Content for Voice Search

The majority of mobile searches are now done via voice. Here’s how to ensure your content shines in voice searches.

New research from Animoto reveals mobile’s growing impact on how social video is consumed, and how marketers are already adapting.

You don’t need to be a fortune teller to predict the future of marketing—just follow these four current trends to their logical destinations.

Trade shows and industry events provide B2B marketers a powerful opportunity to take their event marketing beyond the geo-fence.

How do you reach a generation that wants its media à la carte and on-the-go? Learn how millennials are consuming your content.

Now that Pokémon Go has proven the popularity of augmented reality, where is AR headed next? Keep an eye on these three trends.

Learn how your business can use live chat apps to facilitate deeper, more personalized engagement with customers.

With “mobilegeddon” behind us and more changes on the horizon, it’s high time to re-examine your content strategy for mobile.

A new era of email design best practices has arrived. Here’s what marketers need to know.

Both the “paid” and “free” approaches to app pricing come with benefits and risks. Here’s what research and trends indicate.

Not sure how to make SMS marketing a more integrated part of your mobile strategy? These seven tips can help.

Great omnichannel marketing strategies have many moving parts. Make sure you haven’t overlooked these key pieces of the omnichannel puzzle.

4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?

Mobile apps are quickly becoming the most popular digital spaces for consumers. Here’s what that means for your growing business.

Don’t rely on shortcuts to improve your app’s ranking and conversion rate. Steer clear of these common app store optimization mistakes.

The benefits of keeping your web properties mobile-friendly, not to mention the penalties for resisting responsive design, are on the rise.