Why Do So Many People Recognize the Jay Baer Brand?
Get a glimpse into Jay Baer’s journey building both a business and personal brand in this video interview.
An A to Z Guide to Personal Branding [Infographic]
If you want an audience to know your name and value what you produce, start with the ABCs of personal branding.
5 Powerful Tips to Increase Influence and Sales Online
Ready to expand your influence and increase sales online? These five actionable tips can help open the door to new opportunities.
How the World Sees You Should Govern Your Social Media Style
Sally Hogshead says that the key to success in social media, business, and life is understanding how the world sees you. Here’s how to figure it out.
9 Big Personal Branding Changes I Just Made
It’s been a big month of launches, and more on the way (including a brand new Convince & Convert, and an amazing Social Pros eBook.) So far, my new Kindle/Nook eBook Youtility for Accountants has debuted, and now I’ve turned on an all-new version of my speaking-oriented site, JayBaer.com Since I’m now doing a ton […]
When Analog Beats Digital Marketing
You would have thought that with the advent of the compact disc and the clarity and consistency digital music provides, turntables and needles would by now have disappeared, making all those record albums stored in your garage worthless. But, you may want to think twice before you pitch them in the trash or trade a […]
Pam Slim Reveals How to Get Happy With Your Body of Work
Excerpt from my interview with the incredible Pam Slim, whose new book Body of Work is exceptional. A must-read, it’s also in paperback for only $10, and Kindle for less than $8. Grab a copy, you won’t be sorry. (affiliate) Watch the entire video above for the complete interview. Jay: Hey everybody, it’s Jay Baer […]
7 Reasons Your LinkedIn Profile is a Hot Mess
In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates indifference, not only are you likely missing career-transforming opportunities, but you could also be giving people the […]
5 Marketing Tips for Your Career
Everyone in today’s job market needs to have marketing skills. We all have personal brands and have to constantly position ourselves to get the type of work we want, whether that be as an employee or business owner. These days, if you don’t have a strong web presence and you’re not getting your name out […]
Are Social Causes a One Click Pony?
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality, currently being debated by the United States Supreme Court. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes […]
5 Ways to Open the Social Side Door and Build Relationships
Ian Greenleigh (@be3d) is a social media and content strategist. He’s writing a book titled The Social Side Door: How Social Media Has Rewritten the Rules of Access and Influence, and he works at Bazaarvoice in Austin, TX. Social side doors are avenues of access and influence made possible by society’s adoption of social media. […]
Are You Passionate About Social Media, Or Obsessed?
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Passion or Obsession? No, I’m not talking Calvin Klein scents. Actually, I’m putting forth a question to you. Are you passionate about social media or are you obsessed with social media? “Passion” has become one of […]
Caring, Consistency, and the New Relationship Marketing
Jay: Hey, everybody. It’s Jay Baer from Convince & Convert. I’m joined today by a very special guest, my pal Mari Smith, live from San Diego. Jay: You are always awesome. You are always awesome. I want to see you all bummed out and sad sometime because no one has ever seen it. It’d be […]
The 3 Keys to Social Influence
This is an interview I did with Klout for their Klout Stars series, where they ask “influencers” about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President. I moved out of that industry into digital […]
Perception, Happiness, and Getting Anything You Want
I’ve read a lot of books. But I’ve perhaps never been personally impacted as much as I was reading Derek Sivers‘ new book Anything You Want. Part of Seth Godin’s Domino Project that’s rewiring the publishing industry from the inside-out, Anything You Want is a concise (one hour read) and motivational account of Derek’s experiences […]
Diversifying Yourself Into a Platform Business
Guest post by Phil Simon, a technology expert and the author of three books. You can back his latest project here. My forthcoming book is about the platform as an important and relatively new business model. I have learned from personal experience that building a platform is not only beneficial, but also imperative for many […]