The 3 Key Ingredients in a Successful Influencer Pitch
When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do these 3 components of your pitch need to be present:
The Carrot and Stick of Social Media Disclosure
Did you cringe just a bit when you saw the word disclosure in the title? Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications?
Well, relax. This post is about optimizing your social media activities for improved engagement and increased ROI
23 Social and Digital Services Agencies Should be Selling
I love this quote from Paul Roetzer, author of The Marketing Agency Blueprint (which I highly recommend): Hybrid agencies will come to rule the marketing world. These emerging leaders are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They thrive on change, and continually apply shifts and […]
Should Your PR Firm Be Your Social Business Advisor
The folks at Edelman announced today that they have “Launched Social Business Planning to Help Organizations Create Business Value in a Connected World.” Amongst the big thinkers, social business is elbowing out social media as the business cause celebre. I even co-wrote a book called The NOW Revolution that is in part devoted to the […]
Blogger Outreach Changes the PR Timeline Forever
PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, […]
What the Playground Can Teach you about Social Media
Guest post by Stacey Acevero, social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. The marketplace, and the playground, is filled to the brim with those both mature and immature, those that are outspoken and shy and each […]
Breaking Out of Social Disclosure Jail With CMP.LY
It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public” from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. Since then, we’ve been expecting a steady procession of corporate marketers being led to the virtual stockade, given […]
10 Key Points in the New Client Pre-Nuptial Agreement
Guest post by Lori R Taylor, founder of REV Media Marketing llc, is a 20 year marketing veteran, dedicated to direct response metrics and firmly believes “if popularity is vanity then sales are sanity – it’s up to you to decide how crazy you can afford to be.” Remember that first meeting between the prospective new […]
The 7 New Roles Agencies Must Play to Survive Real-Time Business
Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. Customer service issues can be resolved […]
The 8 Wrong Questions PR Firms Are Asking About Social Media
The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are […]
Co-op SEO and the Future of Websites
Guest post by Jason Kintzler, the Founder and CEO of PitchEngine, where people go to get the word out. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release […]
Why the Digital Divide is Death to Your PR Firm
Guest post by Elizabeth Sosnow, Managing Director of BlissPR, a New York City based public relations firm. She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for […]
Wow Online Influencers With An In-Person Experience
Guest post by Paula Hahn Managing Director at Marina Maher Communications (MMC). An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and […]
What BP Can Learn from Umpire Jim Joyce
We don’t ask for much, really. We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. We’ll forgive Roger Clemens. We’ll be okay eventually with Mel Gibson. Same thing with Marion Jones. And Tiger. But […]
6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and […]
Why Can’t PR Do Digital?
Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive […]