Should Your Marketing Strategy Include PR?
PR isn’t always a must-have—not for every business at every stage. Learn how to determine when PR is the right investment for your company.
How Executive Teams Can Improve PR
Your senior executive team can’t afford to take a hands-off approach to PR. C-level executives must be engaged for winning PR results.
How to Simplify SEO, PR, and Social Collaboration
Combining SEO, PR, and social shouldn’t just be an occasional unified project; it ought to be how we are thinking about the majority of campaigns. Learn from successful brands how to integrate and simplify your SEO, PR, and social strategies.
Why PR and Marketing Must Work Together to Measure Success
With new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone. Learn how PR and marketing can (and should) work together for maximum impact.
The 3 Key Ingredients in a Successful Influencer Pitch
When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do these 3 components of your pitch need to be present:
3 Steps to Building a Solid Media List
Ever land a cover story from a Twitter pitch? Newsjack breaking news from a Facebook feed? Secure a blog column on a critical e-zine website? If not, it’s time to kick up your PR skills a notch or two. The PR industry continues to shift like Tony Stewart at a Daytona race, and it impacts EVERY area […]
10 Key Points in the New Client Pre-Nuptial Agreement
Guest post by Lori R Taylor, founder of REV Media Marketing llc, is a 20 year marketing veteran, dedicated to direct response metrics and firmly believes “if popularity is vanity then sales are sanity – it’s up to you to decide how crazy you can afford to be.” Remember that first meeting between the prospective new […]
The 7 New Roles Agencies Must Play to Survive Real-Time Business
Change is all around us, in many shapes and guises. Yet the nucleus of most of the shifts that have us feeling like we’re in a transformational maelstrom is speed. Everything happens faster now. Awareness can be captured more quickly than ever before. Sales can be closed instantly online. Customer service issues can be resolved […]
Why Are Companies Not Valuing Judgment As A Critical Element
Guest post by Noemi Pollack, CEO & Founder of The Pollack PR Marketing Group, a 25-year old integrated PR and marketing agency in Century City, CA. Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through […]
6 Critical Services Agencies Must Provide to Stay Relevant in Social Media
Is there a future for agencies in a social media world? Yesterday, I gave a presentation in Tempe, AZ to Agencyside, a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. An Enormous Opportunity The huge (and […]
Dave Fleet – The Twitter 20 Interview About PR and Social Media
If you’re in public relations or social media (preferably both), and you aren’t following the thinking of Dave Fleet, you’re resource-deficient. A Brit living in Toronto and working as an Account Director at social PR powerhouse agency Thornley Fallis, Dave takes a lucid, common-sense approach to the upheaval that social media has brought to the […]
Back Up the Bus – The Changing PR Timeline
Before I got involved in online marketing in 1994, I helped manage political campaigns. In those days, the formula was pretty consistent. You targeted different voter groups with direct mail, radio and TV. Then, with about two weeks left in the campaign, you brought out the big guns and dropped a big TV and direct […]
Why Can’t PR Do Digital?
Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive […]
A New Formula for Measuring PR Success
Isn’t there a better way to measure PR effectiveness? Experienced digital marketers know that “conversion rate” is the holy grail of online success metrics. Conversion rate is the percentage of visitors to a Web site that accomplish an objective. If 100 people visit your Web site, and 7 of them fill out your lead form, […]
6 Ways to Revolutionize PR and Press Releases
Audiences are continuing to fragment. The explosion in TV channels, radio stations and magazines, combined with Tivo, the Web, and iTunes has made it possible for everyone to live the long tail dream. To create for themselves a hyper-targeted reality where they watch, listen and read precisely the things that reflect their personalized tastes and […]
Shannon Paul – The Twitter 20 Interview on Social Media and PR
Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations […]