Surprising Statistics About Twitter in Post-Trump America [2021 Research]
One of the original social networks, we’ve found that Twitter is often the most misunderstood. Recent studies from Edison Research paint a fascinating picture of Twitter and its role in America’s social media ecosystem. We’re used to getting schooled by the annual Infinite Dial report (see our recap post: 2021 Social Media Usage Statistics), and Edison […]
The 3 Biggest Challenges Facing Social Marketers in 2017
A new report on social marketing reveals the biggest challenges facing social marketers right now, along with real-world insight into this dynamic industry.
Amazon Alexa and Smart Speakers Are the Next iPhone
New research shows how Amazon Alexa and smart speakers are making themselves indispensable in our lives, just like the iPhone did 10 years ago. Jay Baer explains.
9 Surprising Statistics You Didn’t Know About Business and Community
These surprising statistics reveal why the “one-to-many” message is dying, while messages from brand communities see the greatest impact.
Why Is Social Media Measurement So Hard?
New research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Here are 5 reasons why measuring social media’s impact is so hard and what you can do about it.
Here’s How to Plan Your Content Marketing Career for 2017
Content marketing is the place to be for career-minded marketers. Here’s what it takes to succeed, backed by data from Curata and LinkedIn.
Is All This Technology Making You Less Productive?
New research from Workfront looks at workplace productivity and why it’s lacking. Analysis by Jay Baer.
Are Links Still a Powerful Search Ranking Factor?
Given the rapidly changing face of SEO, are links still a meaningful search ranking factor? Research says, “Yes.”
Why Some CMOs Believe Mobile Marketing Isn’t Worth It
4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?
Your Content Isn’t as Influential as You Think It Is
According to a new study, the influence content marketers have over customers’ purchase decisions is a lot different than we think.
The State of Hate and Why You Should Embrace Complaints
Answering complaints increases customer advocacy, while ignoring complainst decreases it says Jay Baer, according to new research on the science of complaints.
Over Half of CMOs Still Not Using Omni-Channel Marketing Strategies
New research reveals how few marketers are implementing omnichannel marketing strategies, and how many still have a long way to go.
What New Data Tells Us About Blog Advertising
Blog advertising isn’t dead—in fact, it’s an increasingly viable channel for brands to engage their audiences. New research tells us more.
What Wikipedia’s Google Ranking Means for Your Business
New research reveals why SERP-heavyweight Wikipedia has undergone big changes in its Google rankings, and what this means for your business.
How to Score the Best Clients For Your Agency
Is a potential client playing the field or looking for love? Clients’ answers to these agency questions can help you know the difference.
How Content Partners Can Boost Your Content Marketing Strategy
The guest blogging process is very similar to both the sales and support process. Even if you’re not the best salesperson, you can still close content marketing partnership requests at a high rate and keep them alive and thriving by following these ten steps.