The Formula to Calculate Content Marketing ROI
Jay Baer demonstrates how to calculate content marketing ROI, and discusses why content marketers must pay close attention to this all-important success metric.
4 Goal-Specific Ways to Measure Influencer Marketing ROI
The best way to measure influencer marketing ROI depends heavily on your campaign goals. Learn how to make your measurements goal-specific.
How CMOs Can Prove the ROI of Tech Investments
Prioritizing these metrics can help CMOs prove the ROI of their technology investments and earn the budget they need.
3 Marketing Metrics for Savvy Content Marketers
Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. These three metrics can help you understand whether you’re making an impact with your content.
How to Amplify Your Content ROI
A content marketer’s job doesn’t end with content creation. These strategies will help boost your content’s performance and deliver ROI.
How Three Brands Won Big with Content Promotion
More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. However, before content promotion was en vogue, these three brands figured out a way to get their content in front of millions of eyeballs.