The 2 Types of Reviews and Why Your Business Needs Both

Jay Baer on the differences between third- and first-party reviews, and how to get more reviews from customers, the right way.
6 Leaders and Readers Who Care About Customer Service

These business leaders share their favorite customer service stories and thoughts on Jay Baer’s book, Hug Your Haters.
How to Ask for Customer Reviews the Right Way

It’s perfectly okay to solicit customer reviews, but do so with a personal touch and never, ever require them.