Don’t Let Your Secret Sauce Kill Your Content Marketing
Often, businesspeople will limit the scope and scale of their content marketing because they are afraid to reveal their “secret sauce.” 3 reasons why that philosophy is misguided, from Jay Baer.
Don’t Be Afraid to Give Away Your Content Marketing “Special Sauce”
With all the holidays approaching (and just passed), I have been noticing my attention being captured by all things food or recipe-related. “Tender Roasted Turkey”…”Sweet Succulent Ham”… “Sinfully Rich Spicy Pumpkin Custard.” So, when fellow Hoosier Jay Baer and his blog post titled, “5 Reasons You Need to Give Away The Recipe For Your Secret Sauce” appeared under […]
5 Reasons You Need to Give Away The Recipe For Your Secret Sauce
Don’t be afraid. Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations. But the biggest issue is fear. Companies that are paid for […]