How to Segment Your Traffic to Increase Leads and Conversions
Traffic segmentation can transform your lead gen strategy by matching the right experience to the right person. Learn how to get started.
Why Social CRM Needs to Be Less About the Social and More About the Customers
Today’s guest post is by Kevin Troy Darling, Social Media Program Manager at iLinc Web Conferencing, who has been writing all his life, but only marketing pays. To paraphrase Tina Turner, we don’t need another acronym. The debate on Social CRM (sCRM) could easily become a distraction. We have many good tools at our disposal […]
11 Steps Toward Social Media and Email Convergence
Email and social media are a lot more similar than they are different. Both are used to drive brand affinity and brand preference. Both are best when rooted in 1:1, relevant communication, rather than one-to-many, megaphone-style shouting. Based on these similarities, I believe the people responsible for social media in your company, should also be […]
Amp Up Email Results with Honeymoon Segmentation
Subscribers to your email list are most likely to open, click, forward to a friend, and buy in the first 30-60 days after joining the list. This is the Honeymoon and you need to use it to boost your email results – especially in the 4th quarter holiday shopping season. This chart from Marketing Sherpa […]