How Rich Answers Provide a New Approach to SEO
Google’s new approach to search results means big things for your SEO. Here’s how to leverage Rich Answers to jump ahead in search rankings.
How to Choose the Right Content Marketing Software
Rather than viewing marketing software as a vast array of point solutions, step back for a broader look at their role in your strategy.
5-Day Game Plan for Improving Your Local SEO
Do local rankings for your small business need a serious boost? This 5-day game plan will triple your impressions in less than a week.
7 Common SEO Mistakes You Need to Fix Now
Even the most meticulous web developers can make serious SEO mistakes. Make sure your site isn’t falling victim to these common oversights.
How to Simplify SEO, PR, and Social Collaboration
Combining SEO, PR, and social shouldn’t just be an occasional unified project; it ought to be how we are thinking about the majority of campaigns. Learn from successful brands how to integrate and simplify your SEO, PR, and social strategies.
5 Things You Need to Know About Google’s Mobile Changes
Don’t get swept up in the “mobilegeddon” panic sparked by Google’s recent mobile changes. These 5 key takeaways will alleviate your fears and show you how to take advantage of the updates.
How Important are Keywords in 2015?
Keywords no longer dictate a stellar search ranking, but keyword optimization isn’t dead and gone—it might just need a fresh approach.
Do Social Signals Drive SEO?
Do search engines use social signals to dictate search rankings? This post explores whether social sharing has anything to do with getting on the first page of Google, and why it matters.
12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging
Just how important is content marketing? #PRpros must learn! RT @nickkellet: Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr — Carrie Morgan (@morgancarrie) September 10, 2013 According to the data, content marketing is the latest and greatest digital marketing strategy, and for good reason: It actually works. If your […]
How Google is Forcing Your Content to Get Better
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. Code-named “Hummingbird” this new system de-emphasizes specific keywords in the search/search results […]
3 Ways to Transform Your Blog Into a SEO Machine
When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up. While this may be perfectly fine for a family event […]
3 Amigos of Content Marketing and a Muy Bien eBook Strategy
Lee Odden. Ann Handley. Jay Baer. I read their books and blogs. I hope you do too. Because they’re so generous with their ideas, all three were a big help to me before I knew them. And because they know so much about online marketing, I made an effort to come to know them. Now […]
The No Hype Guide To Video Marketing on YouTube
Let’s get one thing straight, if you want to use video as a way to market your business, you’re going to have to learn about production. This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended […]
The Impact of Reviews and Other Social Media Content on Shopper Purchase
In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms […]
7 SEO Principles Bloggers Must Remember
Writing solid content is only one piece of the puzzle when it comes to marketing a successful blog. It’s important to advantage of search engines by building link equity, flattening your blog, and using other SEO tactics to make sure your content is getting the attention it deserves. These seven SEO tips can play a […]
Optimize and the Confluence of Search and Social Media
Excerpt of my interview with Lee Odden. Video production by my friends at Candidio. Fast, inexpensive, quality video production. Transcription services from Speechpad. For full conversation, watch the video! Jay: Hey, everybody. It’s Jay Baer from Convince & Convert joined today by a very special guest, my friend Lee Odden, live from somewhere. . . […]