Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign
If you could ask your car a question, what would you ask? This creative new social media campaign from MINI allows fans to pose questions to the car, which are then answered by the company through video and social networks.
Social Media Highlights From The Boston Marathon
With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. From providing real-time race updates, to commemorating this year’s marathon as one of remembrance and celebration, here are a few social media content highlights from the event.
Seven Tips For Jumpstarting Your Visual Storytelling Strategy
We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Similar to how people grow relationships with each other, visual storytelling offers companies […]
A Public Service Announcement From The Dublin Airport
St. Patrick’s Day may have passed, but this public service announcement from the Dublin Airport is too good not to share. Leading up to St. Patrick’s Day, the airport went on a mission to ensure the country’s beloved holiday was being referred to correctly. Why, you ask? Turns out, some folks outside of Ireland have […]
The Power to Connect Through Visual Storytelling
While you may know me from my social image of the week columns on Convince & Convert, I’m excited to share a new book I co-authored with Ekaterina Walter called The Power of Visual Storytelling. The concept of the book emerged when one of Ekaterina’s posts on the rise of visual social media went viral. […]
Glad Makes Cleaning Up Fun With New #TrashCrashers Campaign
When it comes to life’s fun events, cleaning up doesn’t have to feel like a chore. Inspired by the fun people can have making messes, Glad recently launched its #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in a new way. The campaign preview […]
Coca-Cola Promotes Friendly Competition Among Fans With #CokeGames Contest
Launched on February 9, the #CokeGames are being hosted on Facebook and Instagram across four unique 24-hour entry periods, during which a gold ($100 gift card), silver ($80 gift card) and bronze ($60 gift card) are up for grabs. With the first challenge, Speed Sipping, Coca-Cola calls out, “Speed skating is fun, but Speed Sipping […]
How Molson, Airbnb, and American Apparel Scored Social Media Gold in Sochi
With Sochi being touted the “Viral Games,” it’s no surprise that companies are also trying to join in on the Olympic fun. The challenge? Unless you’re an official sponsor, the trademark regulations are extremely strict, so companies need to proceed with caution. Here are three examples of companies – some official sponsors, some not – […]
This May Be the Most Daring Holiday Social Media Content Yet
Just when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious. If you’ve never heard of or followed Innocent Drinks, a wholesome smoothie, juice and veggie pots brand based out of the […]
2 Amazing Movember Case Studies That Will Make You Grow it Back
Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. According to data from Topsy, there were 1.5 million tweets about Movember, with more than 790,000 of them generated from the United States. For Instagram, […]
Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling
According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a […]
Real-Life Instagram Project Filters In Unique View of London
Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of […]
Are You IN? L’Oréal Celebrates Unique Qualities of Its LinkedIn Community
In celebration of reaching 300,000 followers on LinkedIn, L’Oréal is taking a unique approach to activating its community with a new, “Are You IN?” campaign. With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that […]
Volkswagen UK Caters to Dog Lovers with New #woofwagen Campaign
Following the trend of integrating social media with traditional ads, Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. While clever and engaging as an advertisement alone, […]
Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign
Ask any Pinterest enthusiast and they’ll tell you just how easy it is to dole out a re-pin. The tricky part? Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. In a creative, yet worthwhile approach, Elizabeth Arden is breaking through the Pinterest clutter by inspiring […]
The World’s First Instagram Hotel Gets Rave Reviews
In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 […]