How Snapchat Geofilters Spark Personalized Customer Storytelling
A new campaign from the Starwood Hotels loyalty program encourages personalized customer storytelling with branded Snapchat geofilters.
Why Kohl’s Response to This Viral Video Hit All the Right Notes
When a fan’s infectious video showing off her new Chewbacca mask went viral, Kohl’s response to the video hit all the right notes.
This Customer-Inspired Kotex Campaign Takes on Taboo Topics
Kotex’s latest campaign brings one customer’s bright idea to life with social contests, live events, and a pop-up shop in New York City.
How Pepsi Removed Language Barriers From Its Global Campaign
Pepsi’s latest global social campaign transcends language barriers with a custom set of branded emoji.
Why a Little Social Banter Goes a Long Way
Invictus Games’ latest social media campaign features clever, personal video messages from a few surprising heads of state.
This Brutally Honest Social Campaign Wants You to ‘Seize the Cray’
The latest social campaign from Organic Valley combines brutal honesty with humor in a highly relatable video.
Meet the Delicious New Product Designed for Instagram
Thanks to Sonic, this year’s Coachella attendees will get the chance to try the first real-world product designed exclusively for Instagram.
7 Companies That Almost Tricked Us This April Fools’ Day
Brands showed us their lighthearted side once again this April Fools’ Day. Here are seven companies that almost tricked us—in a good way.
How Two Companies Pulled a Disappearing Act for a Good Cause
Two major brands just staged clever social media disappearing acts, all for the sake of a good cause: saving a dying bee population.
How IHOP Got Personal for National Pancake Day 2016
For National Pancake Day 2016, IHOP upped its social media ante by inviting 7.3 million of their closest Twitter friends—by name.
How Top Companies Use GIFs on Twitter
Twitter’s #GIFParty produced great examples of how clever brands can use GIFs to drive social media engagement.
Why Zappos Wants to Create a New Holiday
A new social campaign from Zappos aims to turn Leap Day into an official holiday and nation-wide opportunity to improve our quality of life.
How NASCAR Creates Exciting Fan Experiences on Social Media
As NASCAR knows, supplementing real-time event coverage with exciting social media experiences is a powerful way to drive fan engagement.
5 Clever Uses of LinkedIn for Unique Customer Experiences
Don’t overlook LinkedIn’s potential for unique, memorable social media campaigns. Take inspiration from these five clever companies.
How to Power Happy Customer Experiences With Content
Is your brand passing up opportunities to turn routine content production into memorable customer experiences?
How IHOP Turned Pancake Art Into an Unforgettable Customer Experience
For the return of their “All You Can Eat Pancakes” campaign, IHOP gave fans an unforgettable experience: their portrait in pancake batter.