The Truth About How Often to Post in Social Media
Social media frequency should be based only on whether or not the content in question is worth posting, says Jay Baer.
How NASCAR Creates Exciting Fan Experiences on Social Media
As NASCAR knows, supplementing real-time event coverage with exciting social media experiences is a powerful way to drive fan engagement.
The 3 Social Media Rules for Death and Tragedy
When tragedy or high profile deaths occur, here are the 3 rules for what social media practitioners for brands must do, says Jay Baer.
New Social Media Research Uncovers the Big Problem for Businesses
What you want social media to do for your business, and what consumers want from companies in social are far different, shows this new social media research.
Get More Bait in the Water
How can you catch more fish? By using more poles. If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas. The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, […]