What is Dark Social and How Is It Affecting Your Brand?
You may not be attributing your traffic to the right source. Learn what dark social is, how it’s affecting your brand, and how you can measure it.
6 Ways to Track (and Beat) Your Competitors on Social
Outshining your competitors on social is an audience-first strategy. Track and beat your competitors on social media using these six strategies.
Why Social Makes Every Marketer a Researcher
Social media data is changing the game for research, and there’s no reason every marketer can’t become their own researcher.
How Data-Driven Insights Build Strong Brand Community
It’s time for brands to abandon a content-first, engagement-second approach and build strong brand community using data-driven insights.
What #BlackFriday Taught Us About Social Listening
This case study on Twitter’s #BlackFriday hashtag reveals how misleading social listening can be when analyzed without proper context.
How a Solid Social Database Can Help You Close Sales
Identify new prospects, nurture leads, improve targeting, and close sales by leveraging the powe of your company’s social media database.
How Chatbots Are Revolutionizing the Way You Reach Your Consumer
Thanks to today’s chatbot boom, the way your consumers shop and engage is about to change. Is your brand ready?
4 Studies on the State of Influencer Marketing
What’s on the horizon for influencer marketing? New data from 2015 reveals its growing influence on the marketing world.
Why Investors Need to Use Social Media
Social media provides today’s investors a quicker, more efficient way to predict market movements and evaluate trade decisions.
5 Steps for Turning Big Data into Smart Data
Without structure, big data can prove too unruly to be usable. These steps can help you turn it into smart data anyone on your team can use.
The 4 Best Influencer Marketing Studies of 2015 (So Far)
Hungry for data? This post rounds up some of the best recent studies and data visualizations from the world of influencer marketing.
5 Shifts to Fix Your Social Media Metrics
If you’re going to invest in social media, also invest in doing social media metrics well. 5 tips from Jay Baer to improve your social media metrics.
New Data: Retargeting Industry Facing New Challenges as Growth Continues
A new study from Chango and Digiday show that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising.