Is Your Social Media Policy Against the Law?
Social media policies can be unlawful. In 1935, Congress enacted the National Labor Relations Act to protect the rights of employees, encourage collective bargaining and curtail dangerous workplace policies. Today, when an employee in the US believes they have been wrongfully terminated they notify the National Labor Relations Board, which has local offices nationwide. Over […]
5 Keys to Effective Social Media and Content Insourcing
Last week, I wrote about Marcus Sheridan’s concept of “insourcing” and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these “insourcing” programs often, working with corporate clients to create social business structure that facilitates […]
Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets
Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. There are 3 […]
Protecting Yourself From Social Media Lawsuits
Guest post by Indra Gardiner, founding partner and COO at BG Creative. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Hide! The Lawyers Are Coming Social […]