New Research Reveals What Makes Great, Shareable Content
What makes the best, most shareable content so contagious? New research from ClearVoice has some answers.
What Type of Content Marketing Gets the Most Social Shares?
ClearVoice’s new research reveals which content marketing format generates the most social shares, by industry, platform, and day of the week.
The 7-Step, Data-Driven Way to Get More Traffic
These data-driven steps will help you optimize your blog and social media schedule, so you can publish more content and get more traffic.
Why Negative Social Proof Does More Harm Than You Think
Testimonials and endorsements are powerful selling tools—until negative social proof threatens to undo your hard work. Here’s how to fix it.
What Marketers Need to Learn from the Entertainment Industry
With record numbers of consumers tuning out and turning off, our strategy must shift from “what’s in it for us” to “what’s in it for them.”
Do Social Signals Drive SEO?
Do search engines use social signals to dictate search rankings? This post explores whether social sharing has anything to do with getting on the first page of Google, and why it matters.
Is Facebook All Wrong About Our Sharing Psychology
In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with Kyle Lacy of ExactTarget about SnapChat stories, the new wrinkle from SnapChat that enables users to compile a daily stack of short clips. This is an important and bold move (the technology not the robe), because as you are probably aware, […]
The 3 Amigos: Email, Blogging, Social Sharing
For a while now, there’s been too much talk about social media vs. email vs. search. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions […]
Cognitive Surplus – Use Social Connectivity to Change the World
My TIVO hates Clay Shirky. In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. […]
11 Steps Toward Social Media and Email Convergence
Email and social media are a lot more similar than they are different. Both are used to drive brand affinity and brand preference. Both are best when rooted in 1:1, relevant communication, rather than one-to-many, megaphone-style shouting. Based on these similarities, I believe the people responsible for social media in your company, should also be […]