What the Rise of Sponsored Social Means for Your Business
A new study reveals just how rapidly sponsored social is growing, and how it’s matched traditional display advertising in effectiveness.
How to Comply with FTC Guidelines
Complying with FTC Guidelines on sponsorship disclosure doesn’t have to be a nightmare. Here’s how one brand keeps it simple.
How to Balance Ethics and Reality in Influencer Marketing
Disclosure is the key to smooth, legal influencer relationships. Here’s how brands can protect themselves and stay ethical.