46 Percent of B2B Marketers Say Research Is the Most Effective Content
Marketing research is far from the easiest type of content to create, but as nearly half of B2B marketers know, that hard work is worth it.
63 Percent of Marketers Say They Have Enough Technology
Many marketers feel they have all the technology they need to run successful campaigns. But how correct are they, really?
40 Percent of Marketers Will Use Data to Enhance Customer Experience by 2018
More marketers are turning to Big Data to optimize their customer experience. But just how much data is out there, and how do we manage it?
Why Do So Few Marketers Care About Quality Leads?
41 percent of marketers want more leads, but not necessarily better ones. Here’s what that means for conversion strategy success.
Are Your Leads Really Prospects for Sales?
Content marketing has transformed lead nurturing and altered who qualifies as sales-ready. Has your content strategy caught up?
Who Doesn’t Believe Offline and Online Marketing Are Merging?
Here’s a question for the two percent—the two percent of marketers who don’t think that offline and online marketing are merging, that is.
Why B2B Marketers Need to Educate Buyers With Content
If your B2B content is focused solely on conversion, you’re doing it wrong. It’s time to start nurturing leads with content that educates.
The Best Way to Present Marketing Results to Your CEO
So, you’ve got a meeting tomorrow with your CEO to present results from your marketing efforts. Here’s what to focus on.
Why Some CMOs Believe Mobile Marketing Isn’t Worth It
4 in 10 CMOs feel mobile marketing has no substantial impact on overall performance. So why do they continue to budget for it?
Your Content Isn’t as Influential as You Think It Is
According to a new study, the influence content marketers have over customers’ purchase decisions is a lot different than we think.
Winning the Lottery Is Easier Than Finding Your Content
Readers are more likely to win the lottery than stumble across your content. Here’s what to consider when the odds are stacked against you.
Over Half of CMOs Still Not Using Omni-Channel Marketing Strategies
New research reveals how few marketers are implementing omnichannel marketing strategies, and how many still have a long way to go.
70% of B2B Marketers Want More Quality Leads
More and more B2B marketers are prioritizing quality over quantity when it comes to their lead generation strategy. See the facts and what it means for you in this post.