Why There’s No Such Thing as Being Too Obvious in Marketing

As a marketer, you’ve failed if you can’t get your target to take action. Don’t be afraid of being obvious in your ask.
How to Fix Your Social Media Marketing Strategy

Are you viewing social media through a tactical prism instead of a strategic one? This 8-step, time-tested social strategy can fix that.
How to Match 10 Key Success Metrics to Your Blogging Strategy

If you’re blogging for business, rather than blogging about your cat, baby, fashion addiction, or crush on Taylor Swift, you need to set some success metrics. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone […]