Is Your Automated Personalization Really Personal?
Brands are beginning to realize a hard truth: Automated personalization frequently fails to delight customers and strengthen relationships.
6 Ways to Build Customer Loyalty at Every Touch Point
Are you overlooking opportunities to build customer loyalty? Enrich the customer experience at every touch point with these six strategies.
Why Mercedes-Benz Tapped Social for Seasonal Surprise and Delight
Fans who sent a direct message to Mercedes-Benz on social this holiday season were surprised with a special gift.
How to Make Ads So Good People Steal Them
JetBlue surprised passerby with these interactive ads, which held a surprise for those bold enough to obey a provocative call to action.
3 Tactics to Surprise and Delight Your Fans
“Surprise and delight” experiences can make a lasting, positive impact on your fans. These strategies can help make those moments happen.